Branding Identity and Logo Design Explained

In Brand Indentity Posted on 01 Dec 2016

 A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.

What is identity?
– The visual aspects that form part of the overall brand.

What is a logo?
– A logo identifies a business in its simplest form via the use of a mark or icon.

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Smart design sells!

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